🔷Brand User Journey

The Brand User Journey on GSM is designed to allow brands to create campaigns, engage with consumers, and track their product's success on the platform. Brands can seamlessly connect with their audience, drive engagement, and reward consumers for their loyalty and interactions. Below is a breakdown of the key steps in the Brand User Journey:

1. Register Brand Account

The journey begins with the brand registering on the GSM platform. By creating an account, brands unlock the ability to manage campaigns, track consumer engagement, and integrate their products into the GSM ecosystem.

2. Await Admin Approval

Once the brand account is created, it needs to go through an approval process. This step ensures that the brand aligns with the platform's standards and goals. Once approved, the brand gains full access to the platform’s features.

3. Link QR Codes to Specific Products

After approval, brands link their products to unique QR codes. These QR codes are essential for verifying authenticity and enabling consumers to engage with the brand’s products. Consumers can scan these codes to earn rewards for their interactions, and brands can track these interactions in real-time.

4. Create Campaigns

Brands can create specific campaigns designed to promote their products and encourage consumer participation. Campaigns can be tailored to reward users for actions like purchasing, sharing on social media, or reselling branded products. Brands set the criteria for participation and define the rewards for each action.

5. Campaign Goes Live

Once the campaign is set up, it goes live on the GSM platform. Consumers are notified, and they can begin participating by completing the tasks associated with the campaign. As users engage, brands can track progress and measure the success of their campaigns.

6. Monitor User Activity

Brands can monitor how users are interacting with their campaigns through the platform’s dashboard. This allows them to track real-time engagement, ensuring that the campaign is reaching the intended audience and that users are completing the desired actions.

7. Manage Submissions

As users submit their participation in the campaign (e.g., sharing photos, purchasing products, etc.), brands can review these submissions. Brands have the option to approve or deny submissions, ensuring that they meet the campaign’s criteria.

8. Report False/Inappropriate Content

In cases where submissions may not meet the platform’s guidelines or the brand’s standards, the brand has the ability to report false or inappropriate content. This helps maintain the integrity of the brand’s campaigns and ensures that all participants adhere to the rules.

9. Reward Participants

Once submissions are approved, brands can reward participants by allocating GSM tokens or other incentives. These rewards encourage continued engagement, and brands can adjust the reward structure based on the success of the campaign.

10. View Analytics

After the campaign has been completed, brands can access detailed analytics that provide insights into user behavior, campaign effectiveness, and overall engagement. This data helps brands refine future campaigns, improve marketing strategies, and better understand their audience.

11. Monitor Campaign Impact

Brands can also view the broader impact of their campaigns, such as their reach, engagement levels, and conversions. This helps brands assess the ROI of their campaigns and make informed decisions about future promotions.

12. End of Journey

Once the campaign has ended, brands can conclude their journey for that particular campaign, but they can continue creating new campaigns, engaging with more consumers, and exploring additional marketing opportunities. The journey is designed to be circular, encouraging brands to stay active on the platform and continually interact with consumers.